Who are we writing back to?
First and last name. We address replies to this exactly.
Full name *F.001
Reply address *F.002
Where do we send the response?
Used only for correspondence about this application.
Legal entity *F.003
Company name.
Trading name is fine if the legal entity differs.
Public linkF.004
Website or deck URL.
Site, Notion, Drive, Loom — whatever's most current.
Operating geo *F.005
Where is the team based?
Pick the primary jurisdiction. We invest across all of SEE.
Plain English *F.006
What does the business do?
Two or three sentences. Imagine explaining it to a friend over coffee.
Acquisition *F.007
How are customers acquired today?
Outbound, inbound, partnerships, paid, word-of-mouth — be specific about what works and what doesn't.
Segment *F.008
Whose problem is this?
Who is the customer, narrowly. We trust pointed answers.
Size estimate *F.009
How large is that market?
Order-of-magnitude. We grade thinking, not precision.
Marketing state *F.010
Has marketing been tested?
If yes, briefly: which channels, what numbers.
DETAIL · F.010A
READY TO TRANSMIT ACK
AWAITING REQUIRED FIELDS PEND